Paid Media Specialist
Plan, launch, and refine paid search and social campaigns around qualified inquiries. Keep tracking, budgets, creative, and landing-page messaging connected.
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Fully remote · United States
Applicants must be based in the United States. Role scope and working arrangements are discussed during the application process.
Your mission
Plan, launch, and refine paid search and social campaigns around qualified inquiries. Keep tracking, budgets, creative, and landing-page messaging connected.
Manage campaigns as a connected system: targeting, creative, landing pages, tracking, and client follow-up. Make optimization decisions from usable evidence and communicate the limits of the data.
What you will own
- Build campaign structures and audience targeting
- research keywords and exclusions
- coordinate ad copy and creative
- check conversion events and destination pages
- monitor pacing and search terms
- run defined experiments
- explain results and uncertainties in client reports.
Core deliverables
- A campaign build plan with targeting, exclusions, creative requirements, conversion definitions, and launch checks.
- Budget pacing and search-term or placement reviews with a documented rationale for changes.
- An experiment log covering hypothesis, change, evaluation window, and observed results.
- Reporting that distinguishes clicks, form activity, qualified inquiries, and attribution limitations.
What you bring
Hands-on experience managing paid search or social campaigns, conversion tracking, and campaign reporting. Comfortable with spreadsheets, testing, and troubleshooting. Platform certifications are helpful when supported by practical work samples.
Tools and working knowledge
Google Ads and/or Meta Ads, analytics tools, conversion tracking, spreadsheets, and landing-page review. Experience with account access, tagging checks, and troubleshooting is valuable.
Your first 90 days
First 30 days: audit account structure, tracking, destinations, and budget controls. Days 31–60: launch or refine a defined campaign and establish review routines. Days 61–90: summarize test findings, improve inquiry-quality feedback, and prioritize further changes.
How we assess success
Accurate tracking, controlled budget pacing, documented tests, and clear explanations of inquiry quality and acquisition performance.
Show us your work
Share a sanitized campaign analysis and explain an optimization decision, the evidence you used, and its practical limitations.
How we work
We value clear writing, thoughtful questions, dependable follow-through, and honest communication with clients. Document decisions, flag risks early, and collaborate across strategy, creative, and technical work. Do not share confidential client information in your application.
How to apply
Use Quick Apply to select this role, share your contact details and availability, and upload your résumé. A professional profile or portfolio is optional. No lengthy cover letter is required; a short, relevant explanation of your fit helps us assess your experience.