Digital Marketing Strategist
Turn business objectives into practical channel plans and campaigns. Connect audience research, positioning, messaging, and measurement before expanding execution.
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Fully remote · United States
Applicants must be based in the United States. Role scope and working arrangements are discussed during the application process.
Your mission
Turn business objectives into practical channel plans and campaigns. Connect audience research, positioning, messaging, and measurement before expanding execution.
Connect positioning and customer needs to an executable marketing plan. Choose a focused set of priorities, define what must be learned, and make sure creative and channel specialists work from the same brief.
What you will own
- Audit client marketing and inquiry journeys
- define audiences and service messaging
- recommend channel priorities
- write campaign briefs
- coordinate content, paid media, and website work
- define meaningful reporting measures
- review results and recommend focused improvements.
Core deliverables
- An audience and offer assessment grounded in client interviews, existing assets, and available data.
- Campaign briefs covering message, channel, landing experience, creative needs, and measurement.
- A prioritized roadmap that fits the client’s budget, internal capacity, and sales follow-up process.
- Decision-oriented reviews explaining what the evidence supports, what remains uncertain, and what to test next.
What you bring
Experience planning B2B or service-business marketing, interpreting campaign data, and coordinating creative work. Strong research and writing skills, with the ability to connect a recommendation to business capacity and available evidence.
Tools and working knowledge
Research, analytics, campaign-planning documents, content briefs, and reporting dashboards. Familiarity with paid media, organic search, email, and website conversion is useful.
Your first 90 days
First 30 days: review client positioning, current channels, tracking, and inquiry quality. Days 31–60: develop and coordinate a focused campaign or roadmap. Days 61–90: evaluate the work against agreed measures and recommend the next iteration.
How we assess success
Clear briefs, coherent campaigns, useful measurement plans, and recommendations that lead to informed decisions.
Show us your work
Include a strategy or campaign brief, with sensitive information removed, and explain the research and tradeoffs behind it.
How we work
We value clear writing, thoughtful questions, dependable follow-through, and honest communication with clients. Document decisions, flag risks early, and collaborate across strategy, creative, and technical work. Do not share confidential client information in your application.
How to apply
Use Quick Apply to select this role, share your contact details and availability, and upload your résumé. A professional profile or portfolio is optional. No lengthy cover letter is required; a short, relevant explanation of your fit helps us assess your experience.